In the post-epidemic period, the consensus of the e-cigarette industry to "live"

According to industry media reports, with the improvement of the domestic epidemic, most e-cigarette companies have resumed production and operations. However, compared with 2019, the popularity of the e-cigarette industry can be described as the difference between "heaven" and "hell". Even for the brands that are still in operation, there are some who are happy and some are worried-some are flying against the trend, and some are closed under wages.

The start of 2020 is destined to be unforgettable. A series of problems caused by the new crown pneumonia epidemic are erupting around the world, which is even worse for the already bumpy e-cigarette industry. Fortunately, the domestic epidemic is basically under control, economic development and production are gradually recovering, and it has become a consensus to fully resume work and production.

On March 5th, the British Ministry of Health released an article about the eight truths about e-cigarettes, which was reprinted on the official website of the British government. This matter instantly spread widely in the e-cigarette circle, because in the eyes of e-cigarette practitioners, the official occurrence or statement, It is a powerful rectification of the prejudice suffered by the e-cigarette industry!

The first of the eight truths is that "the nicotine e-cigarette has nothing to do with the lung disease outbreak in the United States last year." A mysterious lung disease broke out in various parts of the United States in August 2019, and a total of 68 people died. Later, it was found that the culprit was an illegal additive in "poor quality" cannabis vaping products-vitamin E acetate. The truth is "Nicotine e-cigarettes do not contain this substance."

However, e-cigarettes are still "back-to-back". In response to this lung disease outbreak, regulatory agencies around the world have begun to ban the sale of nicotine e-cigarettes. This ban has also greatly hindered the possibility of cigarette users switching to e-cigarettes.

Fortunately, the truth has emerged, and the e-cigarette has finally gained its name! The market recovery is the trend of the times, and everyone’s hopes and hopes are returned.

In the post-epidemic period, how well have e-cigarette brands been?

Can e-cigarettes come back against the wind? Is it still suitable to invest in e-cigarettes? In 2020, there will be a whole lot of questions and confusion before e-cigarette entrepreneurs.

In the first quarter of 2020, the GDP dropped by 6.8% year-on-year, and the e-cigarette industry was in a downturn. In the past, there was a strained capital chain for e-cigarettes, two months of salary arrears, and 70% layoffs. There were also YOOZ and Fuluin used in advertising. Data, statistics, quotations and other quotations that are untrue or inaccurate, or fail to show the source, shall be subject to administrative punishment.

Some people say that the e-cigarette industry is currently struggling, but when the spotlight shines on top brands such as RELX, Firearms, and Snow Plus, it turns into a good opportunity to buck the trend.

According to relevant data on the e-cigarette supply chain, there have been some new changes in the sales of e-cigarette brands recently. It is expected that RELX is still the number one. Surprisingly, the monthly sales of firearms are more than one million cartridges. Jumping to second place, YOOZ ranked third with monthly sales of around 700,000 units.

No matter what industry, there is an unspoken rule that has never changed: the hottest is the easiest to be targeted, and the easiest to be "imitated." In addition to the industry‘s boss, Yue carved being "counterfeit", there have also been many fake firearms on the market recently.

The person in charge of the firearms market said bluntly: “There are fakes that show that our products are popular in the market, but we are not worried about fakes disrupting the market, because e-cigarette users are very picky. These fakes are just fakes, imitations and firearms. The experience of authenticity varies greatly, and old users will soon find problems. In order to prevent new users from being deceived, we are severely cracking down on counterfeiting behaviors and remind consumers that they must buy at official stores."

For several leading e-cigarette brands, their way of survival is to "innovate while cracking down on counterfeiting". Anti-counterfeiting relies on policy, and innovation relies on a professional, standard, and leading laboratory to complete "innovation." After work, they will in turn help the "anti-counterfeiting".

On March 30, 2020, SnowPlus CNAS laboratory was officially put into use in Guangming District, Shenzhen. According to reports, in addition to the certification of a third-party agency, other tests can be completed through its own laboratory. Including all required test items such as analysis and testing of R&D projects.

CNAS is the English abbreviation of China National Accreditation Service for Conformity Assessment.

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The China National Accreditation Service for Conformity Assessment (CNAS) is a national accreditation agency approved and authorized by the National Certification and Accreditation Administration Commission in accordance with the provisions of the "Regulations on Certification and Accreditation of the People‘s Republic of China". Accreditation of relevant institutions.

To obtain the CNAS laboratory accreditation certificate, it must go through six rigorous and meticulous procedures including intention application, formal application, review preparation, document review, on-site review, and accreditation approval. A laboratory that can pass the review and obtain the certificate means that Successfully ranks among the ranks of nationally accredited laboratories, and its overall strength and technical level have also been recognized by the China National Committee for Conformity Assessment.

According to the seventh edition of the World Health Organization‘s "World Tobacco Epidemic Report" with the theme of strengthening smoking cessation services, global e-cigarette sales continued to rise from 2012 to 2019. By 2019, the global e-cigarette market sales were approximately 19.5 billion U.S. dollars , An increase of 13.45% year-on-year.

Obviously, the demand for e-cigarettes is still increasing at a high speed. It is worth celebrating for e-cigarette entrepreneurs who are still persisting or preparing to enter the game. However, the rapid development also means that opportunities and challenges coexist!

For the entire e-cigarette industry and market, the fate is at this battle.

In the past, e-cigarette brands only wanted to "make quick money". After experiencing the online ban and the impact of the epidemic, e-cigarette companies have basically reached a consensus on "surviving". In this special period, how to buck the trend and how to gain a firm foothold and protect their market share and industry status has become a question that e-cigarette companies have to pay attention to in 2020.